This article was originally published in issue 253 of 3D World, the world's best-selling magazine for CG artists. For those interested in visual effects and 3D experiences, it gives you a platform to explore for yourself. For us as a business, it gives us more tools for our arsenal. Spark AR is an efficient and versatile way to create AR experiences and it widens the playing field – allowing anyone with an interest in AR to access essential functions. It shows how the technology is evolving – both in terms of ease and capability, as well as audience and user demographic – meaning AR is naturally becoming more widespread. At Immersive Studios (opens in new tab), we’ve been creating AR experiences for clients for over four years now and tools like Spark are both significant and exciting in that they are bringing AR quickly and easily to the mass market. Spark AR enables brands to be both more creative and more engaging, while taking advantage of detailed metrics, including total impressions, captures and shares – giving insights into how their audience responds to AR.
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