The new features of iOS 14 will not be available until Autumn, around the time that the iPhone 12 is released. In future, advertisers will find it much harder to track iPhone users. They can use this data to build a profile of you, your habits and preferences, selling that information to marketers who want to sell you things.Īpple’s new “Intelligent Tracking Prevention” promises to prevent apps from sharing information in this way. Currently, advertisers use secret IDs to track what you do on your phone as you switch between apps and surf the web. Most impressive is the way in which Apple has limited ad tracking. But where iOS 14 really shines is the improvements to personal security. iOS, the operating system that powers iPhones and iPads, is about to get a load of new functions and features to improve the user experience.Īndroid owners will have been amused to see home screen widgets finally appear on Apple devices many years after Samsung and Google demonstrated similar technologies. When Apple unveiled iOS 14 at their annual WWDC developer conference, there was a lot to be excited about.
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